2 By IPIBA In Branding, Industrial PropertyPosted septiembre 13, 2010Brands, Reference Groups & Belonging GroupsHow a brand satisfies the human need to belong to a certain group. READ MORE
3 By Claudio Iglesias Darriba In Branding, Industrial Property, MarksPosted agosto 31, 2010Why choose a particular brand?Why "that" brand? Consumer preferences. The impulse to join certain "reference groups". The socio-cultural circumstances READ MORE
