2 By IPIBA In Branding, Industrial PropertyPosted septiembre 13, 2010Brands, Reference Groups & Belonging GroupsHow a brand satisfies the human need to belong to a certain group. READ MORE
0 By Claudio Iglesias Darriba In Marcas, Propiedad IndustrialPosted septiembre 2, 2010Marcas. Su función socialMás allá de la función social propia de las marcas colectivas, ha de reconocerse la función social que han adquirido todas las marcas en la última década. READ MORE
3 By Claudio Iglesias Darriba In Branding, Industrial Property, MarksPosted agosto 31, 2010Why choose a particular brand?Why "that" brand? Consumer preferences. The impulse to join certain "reference groups". The socio-cultural circumstances READ MORE
2 By Claudio Iglesias Darriba In Branding, Collective Marks, Industrial Property, Marcas, Marcas Colectivas, MarksPosted agosto 16, 2010Main Features of Collective Marks in ArgentinaA few more words about collective marks in Argentina. READ MORE