3 By Claudio Iglesias Darriba In Branding, Industrial Property, MarksPosted agosto 31, 2010Why choose a particular brand?Why "that" brand? Consumer preferences. The impulse to join certain "reference groups". The socio-cultural circumstances READ MORE
3 By Claudio Iglesias Darriba In Marcas, Marcas Colectivas, Propiedad IndustrialPosted agosto 18, 2010La marca colectiva, el más valioso bien patrimonial. Adaptarse o fracasarMarca colectiva. Marca comercial. Mercado. Branding READ MORE
2 By Claudio Iglesias Darriba In Branding, Collective Marks, Industrial Property, Marcas, Marcas Colectivas, MarksPosted agosto 16, 2010Main Features of Collective Marks in ArgentinaA few more words about collective marks in Argentina. READ MORE
